This bank speaks my language

This bank wants to tell you that it has presence in many different Asean (Association of South-East Asian Nations) countries. How would you best portray that visually? Using the different languages, of course!

When you speak my language, you touch my heart. If you touch my heart, I am more likely to trust you. If you're a bank, you definitely want me to trust you with my money.

The poster says more than that. It tells me that you speak my language. The bank may be international, but the customers are not expected to speak English. The bank staff communicate in the language of that country's heart.

Great marketing.